VSabdriven or Varify
Two pricing models
you have to work out.
Varify charges a fixed price per website and leaves traffic open. abdriven tiers by tested visitors but allows several websites and clients in the same plan. Which is cheaper depends on your setup.
The short answer
For a single website Varify is cheaper, their traffic is open where ours is tiered. From the second website onwards, with several clients under one roof, or when visitor data must not leave your own network, it turns around. Both tools cover a visual editor, code variations, split URL tests and targeting.
| Criterion | abdriven | Varify |
|---|---|---|
| Pricing model | By tested visitors | Per website, traffic unlimited |
| Entry price | €299 / month | €249 / month, €199 billed annually |
| Websites included | 1 to unlimited, depending on plan | 1, more on request |
| Free trial | 14 days | 15 days |
| Operations | On your server | Hosted |
| Client workspaces for agencies | Included in the agency plan | Not public |
| MCP for AI agents | Yes | Yes |
| Server-side experiments | Coming | In the enterprise plan |
| Mutually exclusive experiments | Coming | In the enterprise plan |
| Statistics | Frequentist, adjusted intervals | Frequentist, Bayesian from Pro |
Checked on 21 September 2026 against the vendor’s own public information. Prices and features change, verify them with the vendor before deciding.
When abdriven fits
- You look after several websites or several clients, with us that is one plan instead of several.
- The data should not leave your network.
- You want to hand results to clients without a login.
- You value adjusted intervals and a traffic split check over a bare probability to win.
When Varify is the better choice
- A single website: unlimited visitors at a fixed price beats any tier, and their entry price is below ours.
- You want to start without a conversation, their trial starts by self-registration, ours is set up by us in person.
- You need server-side tests, mutually exclusive experiments or Bayesian statistics today.
FAQ
Questions about this comparison
From when does which model pay off?
Rule of thumb: for one website the flat price is cheaper, at any volume. From the second website it turns around, because there you pay per website, and from the third, clearly so. Work it out with your real numbers, and factor in what data sovereignty and an agency structure are worth to you.
Do you count every visitor?
Only those actually assigned to a variation who then saw the page. Visitors on pages without a running experiment do not count, and neither do previews or internal access.
More comparisons
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