Platform

A/B testing for Shopware 6.

Variations happen in the browser, not in a sprint. Two weeks later you know whether they earn.

  • Install once, no deployment after that
  • The core stays untouched
  • Headless storefronts too

Why abdriven
for Shopware.

Marketing does not wait for IT

After the one-time install, variations happen without a ticket, a build or a release date.

Your cache is left alone

The page comes from the HTTP cache unchanged. The variation applies in the visitor’s browser.

B2B cases are covered

Tiered prices, customer groups, guest checkout: you test what the visitor sees, the logic stays in Shopware.

Results that survive a review

Sample size beforehand, adjusted intervals afterwards, plus a warning when the traffic split is off.

Setup

Installed with two
blocks in the theme.

Two blocks in the theme, one build. After that, variations need no deployment.

ShopwareReady
  1. 1Extend the themeTwo blocks, your template stays your template, the core is not touched.
  2. 2Connect the orderThe finish page reports the purchase, so revenue counts and not just clicks.
  3. 3TestThe setup check confirms receipt, then the first test runs.

From the editor

Ready-made elements to test

These sections are ready in the visual editor. Insert them, adjust them and test them against the original.

Trust

USP bar

Three to five short benefits with ticks, for example under the add-to-cart button.

Conversion

Delivery countdown

“Order within 2 h 14 min and we ship today”, with the expected delivery date.

Conversion

Copyable discount code

A voucher with a code and a copy button, for example under the price or in the cart.

Trust

Trust badges

Three to four badges with an icon, such as secure payment, buyer protection and free returns.

Conversion

Strike-through price

The old price struck through, next to the current one and the saving. For price tests and sales.

Trust

Rating details

What buyers rate, at a glance: bars for quality, fit or price, with the overall score.

And 49 more elements in the editor, from countdowns to customer photos.

FAQ

Questions about Shopware

Do I have to install a plugin?

No. Two blocks in your theme are enough, the Shopware core stays unchanged.

Does it work with Shopware 5?

Yes, only the install looks different there. Everything after that is identical.

Does it disturb the HTTP cache?

No. The page comes from cache unchanged, the variation is applied in the browser.

Test your website
with abdriven.