Pricing

Pay for the visitors
you actually test.

No tiering by features you need anyway. Every plan includes the visual editor, the full analysis and both languages.

Start

For your first website, with everything testing needs.

299249/ month · billed yearly

100.000tested visitors / month

Start a 14-day free trial
  • 1 website
  • 3 running experiments
  • Visual editor, JavaScript and CSS
  • Click, form and page goals
  • Sample size planning and adjusted intervals
  • Setup check before launch
  • 3 team members

Scale

For teams that test the way others deploy.

499416/ month · billed yearly

500.000tested visitors / month

Start a 14-day free trial
  • 10 websites
  • API tokens for your own automation
  • MCP server: AI agents read and write experiments
  • Webhooks and Slack notifications
  • Learnings library across all websites
  • Keep a winner live (rollout)
  • Unlimited team members

Agency

For agencies running several clients under one roof.

990825/ month · billed yearly

1.000.000tested visitors / month across all clients

Start a 14-day free trial
  • Unlimited client workspaces
  • Separate roles for agency, client and guest
  • Reports carry the agency’s name
  • Results shareable without a login
  • Everything in Scale included
  • One invoice for all clients

All prices excluding VAT.

EnterpriseOn request

From one million tested visitors a month, or when operations should sit entirely with you: individual volume, support with setup and migration, agreements on availability and retention.

  • Unlimited websites and clients
  • abdriven runs in your network, data does not leave it
  • Guidance for setup and training
Start a 14-day free trial

What counts as a tested visitor?

A visitor counts once per month and experiment, as soon as they have been assigned to a variation and seen the page. Visitors on pages without a running experiment do not count, nor do previews, internal access or visitors without consent.

Everything compared

FeatureStartGrowthScaleAgency
Testing
Visual editor
JavaScript and CSS variations
Preview before launch
Anti-flicker option
Redirect tests,
Running experiments3unlimitedunlimited
Measuring
Click, form and page goals
Revenue per visitor and order value,
Guardrails,
Segments,
Traffic split check
Analysing and sharing
Adjusted intervals and chance to win
Sample size and runtime planning
CSV export,
Report links without a login,
Learnings library,
Team and technology
Team members3unlimitedunlimited
Websites110unlimited
Client workspaces,,unlimited
API tokens,
MCP server for AI agents,
Webhooks and Slack,
German and English

FAQ

Questions about pricing.

What happens if I test more visitors than booked?

Nothing abrupt. Running experiments are not switched off; we get in touch and you move up a tier, nothing is charged retroactively.

Can I change plans?

At any time, in both directions. The change applies from the next billing period, and your experiments and results stay untouched.

Is there a free trial?

Yes, 14 days on your own website, no credit card. During that time we set up the snippet and your goals together, so that a real test is running at the end rather than just an account existing.

How does billing work?

Monthly or yearly by invoice, after the 14 free days. There is no self-service registration with a credit card yet; we set access up in person.

Can I host abdriven myself?

Yes, that is the Enterprise route: abdriven runs as a single Node process on your infrastructure. Visitor data then never leaves your network.

Do bots and internal traffic count?

Previews and internal test access do not. Against bots, the traffic split check reports unusual distributions before you build on a result.

Make your next change an informed one

Less guesswork.
More now we know.

One question is a good place to start.