Setup together
Install the snippet, create goals, set up the first test, guided instead of alone with a manual.
?Support and documentation
Help with setup,
tests and analysis.
The most common questions by topic. We answer the rest directly.
- German and English
- From people who run tests themselves
- Setup is guided
The direct route
How to reach us.
For setup and analysis you get someone who built the product.
Questions about results
Not sure whether a result holds? Send the report link and we will look at it together.
Technical questions
Theme quirks, consent managers, revenue tracking, API and MCP, there is someone with access to the code for that.
Documentation
Documentation
by topic.
Each entry answers one question and says where the setting lives.
Setup
How do I install the snippet?
One script tag with your website ID goes into the <head> of every page. You find it under Website setup → Installation.
How do I know it works?
Before your first test it checks whether the snippet, the goals and the purchase events arrive.
What does my own subdomain do?
Under Installation → First-party tracking you enter a subdomain, for example t.your-domain.com. The snippet then loads from there and is blocked less often.
How do I test on staging before going live?
Under Website setup → Environments. A test can be limited to one environment, and the preview counts nothing.
Building experiments
When the visual editor, when code?
You change text, images and buttons by clicking in the editor. For logic like conditions or calculations, use JavaScript and CSS. Both work in the same variation.
How do I test two completely different pages?
As a redirect experiment: the variation redirects to a different path on the same website. The exposure is counted before the redirect and campaign parameters are carried over.
Can I reuse a change?
Yes, through reusable sections and asset management. Upload an image once and use it in several experiments.
How do I see the variation before it goes live?
Through a preview link that counts nothing. It expires after 24 hours, and there is a QR code for your phone.
Measuring
What goal types are there?
Click, form, page view, custom event and revenue. Every test has one main goal, all others run alongside.
How do I measure revenue?
Create a revenue goal and call abdriven.track('Purchase', { value, currency, eventId }) on the order confirmation. The order number as eventId prevents double counting.
What are guardrails for?
For metrics that must not get worse while you improve something else, returns, support requests, drop-offs. abdriven reports when a winner is doing damage elsewhere.
Does the data reach GA4 or Matomo too?
abdriven can pass the exposure to tools already on the page, such as GA4, Matomo or Hotjar. It does not install any tool.
Analysing
How many visitors do I need?
The sample size planner uses your current conversion rate and the smallest difference you want to see. Progress shows next to the result later.
What does the interval next to the result mean?
It shows how large the difference probably is. If zero is inside it, there is no result yet. With several variations abdriven corrects for that automatically.
What is the traffic split check?
It compares the planned with the actual distribution. If it is clearly off, do not use the result.
How do I pass a result to a client?
As a report link: read-only, no login, aggregated numbers only, with an expiry date and revocable at any time. For your own analysis there is also CSV export.
Technical and operations
Does it work in a single-page app?
Yes. abdriven follows page changes in the app and removes variations that no longer fit. Hash routes such as #/page are not followed.
How does abdriven hook into the consent manager?
With data-consent="required" the snippet waits until your banner calls abdriven.consent(). If you load it only after consent, you do not need the attribute.
Can I automate abdriven?
Through API tokens for your own scripts, webhooks and Slack for notifications, and the MCP server if AI agents should create experiments or summarise results.
How do I back up the data?
Through the backup in the monitoring area. Keep the database outside the public directory, and automatic off-site copies are not built in yet.